Edible ArrangementsTariq Farid

Celebrating “Momible” Moments this Mother’s Day

posted by Tariq Farid May 9, 2018

I try to take every opportunity I get to honor my Mother. Throughout my life she was always an incredible supporter. No matter how big my dreams got, she was always there to not only share words of belief and encouragement, but also to lend a helping hand whenever I needed one.

It’s because of her encouraging words and helping hands that Edible ever got started. When everyone told me this idea I had would never work, she gave me the confidence I needed. She always told me that she knew I was headed for something big. When I was in high school trying to get my business off the ground, it was my mom who worked in the shop until I could get home from school. It’s that kind of unwavering support that allowed my dreams to come true.

Fast forward to many years later, Edible is now a flourishing franchise with over 1,200 locations around the world. None of this could have been possible without every piece of advice my mom shared and every hour she spend helping me to assemble my first arrangements. It turns out that moms really do know best, and I’m so glad I listened to mine!

Each year as I reflect on the influential role my mother had in my life, I look for ways to honor her and share her legacy. This year I found a special way to do just that.

Timely for Mother’s Day, you probably noticed that last week Edible kicked off an “ible” campaign to help celebrate both the small everyday victories and life’s most precious moments. As the campaign will show, there are many “ibles” that Edible compasses. Edible is shareible, giftible and lovible. But, my favorite by far is that Edible is momible.

To celebrate this, we visited a place where every day is Mother’s Day. We visited three hospital maternity wards, bringing “Deliveries for Deliveries” to help welcome new bundles of joy in the most lovible and momible way we can, with a sweet surprise!


As this video shows, the momible bond is something very special. I’m thankful to have had such a strong one, and I love celebrating these kind of momible moments!

I hope you spend the weekend to honor and cherish the special women in your life in a momible way.

Edible is Lovible
Edible ArrangementsFranchising and Franchisees

It’s an Excitible time for Edible

posted by Tariq Farid May 6, 2018

After years of planning and hard work by the amazing Edible team, our franchisees and our agency partner Havas, I am very excited to announce that we have officially kicked off our transformation with a new “Edible is ❤ible” campaign. It launches just in time for one of our biggest holidays and the most important day for us all, Mother’s Day.

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National small business week Edible
Franchising and Franchisees

Celebrating National Small Business Week

posted by Tariq Farid May 2, 2018

This week, as the country celebrates National Small Business Week, I’d like to look back and reflect on the beginnings of Edible®, when we were just a small store in Connecticut. Looking back on these memories makes me eternally grateful for all of Edible®’s franchisees that have gone on this journey with me. I’m happy to honor all of them as small business owners across America and applaud them for earning their piece of the American Dream. Continue Reading

Connecticut Women's Hall of Fame presentation
Edible ArrangementsEducation

Celebrating remarkable Connecticut women

posted by Tariq Farid April 24, 2018

In my opinion, there are few things more inspiring than the stories of those who have overcome obstacles or objections to achieve success in whatever walk of life they are pursuing. That’s why I was so excited that Edible® employees recently had the opportunity to participate in an event at our headquarters sponsored by the Connecticut Women’s Hall of Fame that highlighted many such stories involving amazing women from our state.

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Edible Junior Achievement team
Edible ArrangementsEducationEntrepreneurshipJunior Achievement

Edible® and Junior Achievement – a partnership driving results

posted by Tariq Farid April 18, 2018

As I have written in the past, few things give me as much pleasure as seeing our Edible® team take time to give back to our community.

That was the case on Friday, April 13, when 27 incredible members of our Edible® team partnered with Junior Achievement and served as teachers for the day to 266 students at Dunbar Hill School in Hamden, CT. 

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